How to set up a good LinkedIN profile

10 tips for a kickass LinkedIn profile

A good LinkedIn profile should look nothing like your Facebook or Instagram, and you shouldn’t be treating it as one, either! Making sure you’re using the right wording, photographs, and keeping up with your LinkedIn activity all make your profile more attractive to prospective recruiters. So, if your LinkedIn photo is of you on the beach during your last vacation, you might want to at least throw a blazer on. Here following some tips to make your profile great.

1. Use a custom URL

Don’t just use the standard URL that was given to you with random letters and numbers in the end, instead take the time to customize your own by adding your first and last name. It’s super simple and only takes a couple of seconds to do, but it makes it easier for employers to find your profile and makes a better impression in terms of credibility!
In case you didn’t know, you can customize your URL by following these steps:

2. Don't use the duck-face selfie

Optimise your linkedIn profile
It is recommended that you use a high resolution photo where your face covers 60% of the photo. In specific industry-related situations, it is okay to post full-body pictures with a landscape background. Otherwise, dress as if you were going into the office, and have a professional headshot taken of you. Smiling!    

3. Don't leave the “about you” section blank

This is the first impression section, where you get around 350 words to showcase your strengths and optimize your profile’s searchability to recruiters or clients. It’s important that you make sure to use industry keywords. A big bonus is that LinkedIn accounts are automatically shown the full version of your summary once you show up in a search.

4. Make use of your headline

When searching for candidates or freelancers on LinkedIn, recruiters or clients are able to see 2 things at first glance: your photo and your headline. If you want to up the chances that an employer will click through your profile, write a headline that represents who you are and what skills you offer as an employee. Utilizing keywords that are industry-specific will help recruiters see your profile. But stay away from over-complicating your headline with titles that only you understand.

5. First person vs. third person

Though first person is noted to come off more personable and honest in LinkedIn summaries, it is completely a personal choice. Once you have chosen what tone you are leaning towards, it is important to stay in order to keep your profile professional. Don’t be afraid to highlight your strongest qualities in an engaging and concise way. But remember, there’s always a way to make sure you showcase your abilities without coming off as overly boastful.

6. Use a background photo only if it is something relevant

  • Don’t use cute pictures of your pet!
  • If you’re a business that operates in a specific city, its okay to put the skyline of the city as a local representation of your business
  • Similarly, for business profiles photos of the office building could build a positive association to future candidates.
  • If you have a personal brand or business and want to keep a plain background, use your company colors and stick to the same overall theme that is consistent with your brand identity
  • Always make sure that you’re using the right photo dimensions and haven’t cut off half of your wording.

7. Your experience is not just about your CV!

Don’t just copy paste your past positions’ criteria, instead allow your professional experience to shine by personalizing what you can’t throughout your CV. Organizing your ideas into bullet points creates a structure to your accomplishments and allows you to delve into each individual skill.

8. Stay Active!

    • Adding to your “Activity” by commenting, posting and sharing, shows prospective employers or employees what matters to you. Engage with the content that is important within your network and share your thoughts/ opinions 
    • Being active makes it more likely that people outside your network would come across your profile and want to connect with you

9. Ask for recommendations and endorsements

Recommendations show up at the bottom of your profile, usually a text written by an employer or colleague. Even though there are mixed opinions as to how important recommendations are to recruiters, the common thread is that, though not having a recommendation isn’t a deal breaker, they could be a major plus! Tip: it is perfectly OKAY to ask for a recommendation from someone you worked for or with in the past. If you decide to do so, it is best to contact them via email with a short message before sending the request on LinkedIn.

10. Use positive action verbs instead of passive wording

We’re all guilty of starting our sentences with “was responsible for..”, and even though those are true, it is encouraged to think back on the overall progress you’ve made within the company’s growth.
Use action verbs such as “grew” or “increased” and then add in the statistic to back up your claim. This shows the measurable impact your work has contributed to rather than simply stating your roles.
Even if it wasn’t a statistic-based increase/change, your tasks should also be stated in an active voice. It makes the switch from sounding like something happened to you, to you taking control over your work this article gives you some good action-verbs that you can replace for your profile or CV to stand out.

Neil Patel and Gary Vaynerchuk are 2 great examples of everything mentioned in this article. But again, what may work for professionals in certain industries may not be relevant for you. 

It’s important to take a look at some of the professionals within your specific industry and note what they’ve done to make the most out of their LinkedIn profile!

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